Create Amazing Pay Per Click Strategies
If your small business is using Google Adwords to boost traffic to your website you already know it takes a lot of time and money to get your campaign to be successful. Learning how to Create Amazing Pay Per Click Strategies will give you a big advantage over your competition.
When Morningside Design LLC gets a new Google AdWords PPC project we start the process with developing a STRATEGY to help the client’s business be successful with their PPC spend.
To develop a strategy to create a successful Google AdWords campaign we have to ask a few questions to the client BEFORE we even start the discussions on keywords, conversions, metrics, key performance indicators, segments and the other components that make up a their campaign.
Here are some of the questions we begin when we have the initial meeting:
- What does your company do?
- What is the competition level in their industry?
- Is their industry growing or shrinking?
- What Google AdWords Campaigns have they ran before?
- What are their expectations for the Google AdWords campaign?
The information we get from these questions help us create amazing pay per click strategies for our clients. The information allows us to get an insight on what the company does, where they stand in their market, what shape their market is in and what Google AdWords projects they have done in the past.
The most important question we ask is “what does your company do”? It seems like a pretty straight forward question but when you ask the client to explain their answer in detail it can open up insights into things like what service or problem does their business solve for their customers which leads into exactly who their customers are.
After all, finding your customers is why a small business uses Google AdWords and why we are here to create amazing pay per click strategies for our clients.